SEO report of flylondonshop.co.uk

Fly London Boots & Shoes UK

www.flylondonshop.co.uk/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.flylondonshop.co.uk/

Character length : 24

Title
Fly London Boots & Shoes UK
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
Fly London Boots & Shoes UK

Character length : 27

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
005100
Heading structure in the source code
  • <H4> Social
  • <H3> Quick Links
  • <H3> Online Shopping
  • <H3> Help
  • <H3> Social
  • <H3> Newsletter
Word cloud
  • boots4
  • information4
  • all4
  • womens4
  • shop3
  • policy3
  • mens3
  • cookies3
  • returns2
  • terms2
  • privacy2
  • conditions2
  • connected2
  • delivery2
  • social2
  • accessories2
  • lace2
  • leather2
  • fly2
  • stay2
  • copyright2
  • london2
  • shopping2
  • guide2
Keyword matrix
wordtitledescriptionsheading
boots
information
all
womens
shop
policy
Two Word cloud
  • social stay2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Detected applications
Google AnalyticsAnalytics
ModernizrJavaScript Frameworks
TypekitFont Scripts
jQueryJavaScript Frameworks
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
887 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
32
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://use.typekit.net/gec1tbz.js

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • https://www.flylondonshop.co.uk/_js/modernizr-2.5.3-min.js
  • https://www.flylondonshop.co.uk/_js/jquery-1.9.1.min.js
  • https://www.flylondonshop.co.uk/_js/swipe.js
  • https://www.flylondonshop.co.uk/_js/light.js
  • https://www.flylondonshop.co.uk/_js/app.js
File size of all javascript files combined
238.00KB
Javascript minifying
You can save 5.8KB (31% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • https://www.flylondonshop.co.uk/_styles/css/320andup.css
File size of all css files combined
130.60KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
13.76KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
29
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.flylondonshop.co.uk/_img/Bright-site_logo.pngExpiry time is not specified
https://www.flylondonshop.co.uk/_img/cookies-h.pngExpiry time is not specified
https://www.flylondonshop.co.uk/_img/facebook.pngExpiry time is not specified
https://www.flylondonshop.co.uk/_img/footer.pngExpiry time is not specified
https://www.flylondonshop.co.uk/_img/icons/basket.pngExpiry time is not specified
https://www.flylondonshop.co.uk/_img/icons/user.pngExpiry time is not specified
https://www.flylondonshop.co.uk/_img/logo.pngExpiry time is not specified
https://www.flylondonshop.co.uk/_img/twitter.pngExpiry time is not specified
https://www.flylondonshop.co.uk/_js/app.jsExpiry time is not specified
https://www.flylondonshop.co.uk/_js/light.jsExpiry time is not specified
https://www.flylondonshop.co.uk/_js/modernizr-2.5.3-min.jsExpiry time is not specified
https://www.flylondonshop.co.uk/_js/swipe.jsExpiry time is not specified
https://www.flylondonshop.co.uk/_styles/css/320andup.cssExpiry time is not specified
https://www.flylondonshop.co.uk/images/banners/ss18/01.jpgExpiry time is not specified
https://www.flylondonshop.co.uk/images/banners/ss18/02.jpgExpiry time is not specified
https://www.flylondonshop.co.uk/images/banners/ss18/03.jpgExpiry time is not specified
https://www.flylondonshop.co.uk/images/banners/ss18/04.jpgExpiry time is not specified
https://www.flylondonshop.co.uk/images/footer/cards.pngExpiry time is not specified
https://www.flylondonshop.co.uk/images/home/shop-accessories.jpgExpiry time is not specified
https://www.flylondonshop.co.uk/images/home/shop-mens.jpgExpiry time is not specified
https://www.flylondonshop.co.uk/images/home/shop-womens.jpgExpiry time is not specified
https://www.flylondonshop.co.uk/images/logos/GBTaxFreeShopping.pngExpiry time is not specified
https://www.flylondonshop.co.uk/images/logos/paypal.pngExpiry time is not specified
https://www.flylondonshop.co.uk/images/logos/sage-pay.pngExpiry time is not specified
https://use.typekit.net/gec1tbz.js10 minutes
https://ssl.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
0.97MB
Image optimisation
You can save 661KB (71% compression) by optimising the images below:

 Website security

IP
162.13.25.161
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Quick Links, ( 0px from top )
  • H3 : Online Shopping, ( 0px from top )
  • H3 : Help, ( 0px from top )
  • H3 : Social, ( 0px from top )
  • H3 : Newsletter, ( 0px from top )
  • H4 : Social, ( 1020.171875px from top )

 Typos

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